Unilever to Stop Marketing to Children

James J. Latham

FRIDAY, Feb. fourteen, 2020 (HealthDay News) — All advertising and internet marketing strategies that concentrate on children will be halted by the conclude of the calendar year, food stuff corporation Unilever claims. The new plan by the operator of models these types of as Ben & Jerry’s and Klondike ice […]

FRIDAY, Feb. fourteen, 2020 (HealthDay News) — All advertising and internet marketing strategies that concentrate on children will be halted by the conclude of the calendar year, food stuff corporation Unilever claims.

The new plan by the operator of models these types of as Ben & Jerry’s and Klondike ice cream bars stems from issues about increasing childhood weight problems costs, which Unilever reported is a person of the twenty first century’s most critical public health and fitness issues, CBS News described.

The corporation mentioned Planet Health and fitness Corporation knowledge showing that forty one million children worldwide had been overweight or overweight in 2016.

“By the conclude of 2020, we will end internet marketing and advertising foodstuff and beverages to children under the age of 12 in conventional media, and beneath 13 by using social media channels,” Unilever reported in a weblog article this week, CBS News described.

In addition, the corporation reported it would restrict its use of use of cartoon people and would not use “any influencers, celebs or social media stars who mainly appeal to children under the age of 12.”

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