Social Media Messages Can Lower People’s Meat Intake

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MONDAY, Dec. fourteen, 2020 (HealthDay News)

1 way to to impact meat intake — and maybe curb climate improve — is by social media messaging, in accordance to a new review that applied Facebook Messenger.

“The effects of the study are definitely encouraging,” reported review co-writer Wouter Poortinga, a professor of environmental psychology at Cardiff College in Wales. “It shows that we can make variations to our diet, and if we all do, it can make a significant big difference for climate improve.”

Meat output is a main driver of climate improve, contributing an estimated fifteen% of male-created greenhouse gas emissions worldwide. There is a developing consensus among experts that minimizing excessive meat intake will be important to fulfill climate improve targets. But proof implies that people today undervalue the extent to which meat intake qualified prospects to climate improve.

The review by U.K. researchers discovered that messages about minimizing meat intake for health causes, natural environment or both led recipients to slice again on their meat intake.

Scientists divided 320 members into a few experimental teams and a regulate team. They despatched them direct messages by using Facebook Messenger twice a working day about two weeks.

The experimental teams gained messages about the environmental and/or health effects of having too much meat. They were being also questioned to comprehensive a daily food stuff diary.

Contributors concluded surveys on meat intake and environmentally friendly behaviors both at the conclude of the two-week time period and once more a thirty day period later on.

On average, members described having 7 to eight parts of red or processed meat through the week prior to messages were being despatched. That dropped to amongst 4 and 5 parts through the 2nd week. It stayed at about the identical amount a person thirty day period later on.

The review also led to a “behavioral spillover,” researchers reported, with members indicating they required to lower other forms of meat and dairy merchandise intake.

The results were being just lately revealed in the journal Frontiers in Psychology.

“With Xmas approaching, it is a excellent time to look at how much meat we take in on a working day-to-working day basis and the impacts that this can have on the natural environment as effectively as our health,” reported lead writer Emily Wolstenholme, a study scholar at Cardiff University’s University of Psychology.

“Our review shows that producing people today mindful of these climate impacts makes them imagine about their having practices. It also shows that people today are keen to make variations to enable the climate,” she reported in a college news release.

Far more facts

NASA features supplemental facts on climate improve.

Supply: Cardiff College, news release, Dec. nine, 2020

Cara Murez


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