Should You Start a Podcast?

James J. Latham

Podcasting 101

A podcast is a sequence of electronic audio files that a person can stream or obtain to a particular product. Although some podcasts also incorporate a video clip part, most supply audio-only episodes. Podcasts come in a wide range of formats, including a single host sharing their skills, a dialogue in between several hosts, or a conventional job interview. The duration of podcasts differs widely, dependent on the subject matter and the host.

Why should you start a podcast? Pete McCall, host of the All About Conditioning podcast, required to give fitness education and learning instantly from the best gurus in physical exercise and science to assist counter any misinformation. “As an educator with access to a large amount of other educators, I preferred to give perception into the sorts of discussions that we were owning at different occasions a seem at what best conditioning educators locate intriguing.” As a health and training expert, offering motivation and schooling for your purchasers could improve consumer relationship and retention, when also generating it possible to reach new purchasers.

Seran Glanfield, the proprietor of Spring A few, is aware how complicated it can be for studio owners to develop and improve their corporations. She created The Pilates Business enterprise podcast to present insights and suggestions for studio house owners and managers by means of simply consumable, weekly episodes. Not only has podcasting been a lot less time-consuming than creating all of her content, Seran found out another bonus: “I come to feel that I have been able to construct deeper interactions with my existing shoppers (they reference my podcast) and I love that I get to discuss with people all around the world about health small business progress.”

Do you have a message to share? Do you want to connect with recent clientele or appeal to new shoppers? Then a podcast may be a excellent in shape for you.

Sadie Simpson is the host of the Fulfillment Factor Podcast. She uncovered podcasting to be the great complement to being a particular trainer and team exercise teacher. “It’s like a reward academic opportunity and a way to connect to the people I work with because I can refer them to unique episodes to check out out when sure matters come up in our periods.”

Building New Options Via Podcasting

When the COVID-19 pandemic shut down the world in March 2020, a lot of well being and training professionals struggled with how to navigate in the physical fitness house. McCall utilized this as an opportunity to method a variety of conditioning field leaders. “I was capable to have conversations with market leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to give some insights into how the conditioning landscape would transform in response to the pandemic.

Podcasting results in new possibilities to master, collaborate and community. “As an individual who has been doing the job as a expert, owning these conversations gave me beneficial insights on the direction of the marketplace that I could then use as I labored with numerous shopper corporations,” describes McCall.

Simpson seasoned related pros and alternatives. “Having a podcast has specified me the possibility to talk publicly about topics that are critical to me personally and skillfully,” she clarifies. Podcasting also made available her opportunities to community. “I’ve been ready to link with other industry experts: conditioning professionals, therapists and dietitians, and have built interactions that have presented cross-customer referrals and have opened up the door for other enterprise collaborations.”

Podcasting boosts your visibility and believability and establishes you, the well being and exercise expert, as a leader in the market. For instance, hosting a podcast could direct to writing for publications, talking engagements and presenting at conferences.

Here are a few points to feel about in advance of beginning a podcast:

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  1. Detect your goal: Are you looking to raise your credibility in the area, discover from many others, or network to obtain much more talking, composing or other prospects in the exercise business. Choose the time to 1st discover your one of a kind issue of watch or niche. There is no suitable answer—only what is proper for you.
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  3. Make a decision on your display type: Do you want to build a solo display in which you share your experience or would you desire to have a cohost? Do you approach to job interview many others in the business, and if so, how will you get to out to doable attendees?
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  5. Agenda and strategy: Podcasting can be time-consuming based on the type of podcast you want to start, if you will be doing it yourself or if you have aid. Irrespective of the structure, producing a podcast requires articles preparing, investigation, outlining and scriptwriting, recording, editing, publishing and advertising. A podcast will only mature if you are inclined to set in the time and get the job done. As you program, be real looking about the time you have out there to devote to your podcast.
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Finding started off does not have to be challenging or high priced. When beginning out, use what you have and report. You can find out in excess of time and you will strengthen with consistent follow. As you develop your viewers, strategy to make investments in better-high-quality devices, such as a microphone and enhancing computer software, as your spending plan permits. McCall advises sticking with the basic principles and concentrating on creating good content material and possessing insightful discussions with attendees.

Podcasting Tools to Get You Started

Venture administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or Riverside.fm

Modifying: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Most effective funds microphone: Samson Systems Q2U


For more information on podcasting, download this brief start off tutorial for well being and physical exercise industry experts.  

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