With so many businesses and creators taking advantage of social media marketing, it can be difficult to stand out. On top of posting regular housing updates, how exactly can real estate businesses create social media content engaging enough to make audiences stop scrolling?
In this article, we’ll explore some effective social media post ideas specifically designed to help you generate leads. By applying these post ideas, you can create real estate content that not only attracts new clients but also helps you grow your audience. Let’s dive in!
7 Real Estate Social Media Post Ideas To Generate Leads
Whether you’re on Facebook, Instagram, or LinkedIn, here are 7 ideas to help you create a social media post for your real estate business today:
1. Introduce Yourself
Whether you’re working on your personal profile or representing a company, a great addition to your social media page will be a post introducing yourself. Here, you can post a professional headshot of yourself and/or your team and share your story with your audience to build trust and rapport.
2. Client Reviews
According to statistics, up to 19% of users report that they trust online reviews as much as personal recommendations. Because of this, it’s important for real estate businesses to validate their legitimacy by posting real and positive customer reviews to establish trust among new clients.
3. Virtual Tours
What better way to showcase the properties you have for sale than to create virtual tours? Here, you simply need to take a quick and easy video of yourself touring available properties to showcase them to clients in a direct and engaging way.
This is especially helpful for clients who live far away and are not yet fully convinced to do a personal live tour.
4. Showcase the Neighborhood
Aside from showcasing the property, it’s also just as important to introduce potential clients to the neighborhood. Whether you want to do it in the form of a video walkthrough or simple pictures, showcasing the neighborhood allows clients to see the local attractions, parks, and schools that may pique their interest.
5. Home Inspo
Posting home inspo ideas is a simple yet effective way to increase audience engagement. Not only do these tips attract buyers already looking for a property, but they also attract users casually scrolling online.
6. Infographics
Whether you’re interested in sharing real estate market updates or quick housing tips, infographics are a great way to make engaging content that audiences can easily repost.
With the help of an online drag-and-drop editing tool, you simply need to scroll through some real estate flyer templates and create customized content that can help educate your audience.
As a quick guide, here are some possible infographic ideas you might want to try:
- Real-Estate Agent-Approved Tips
- Misconceptions about Real Estate
- Housing Market Updates
- Home Maintenance Tips
7. Offer Promos
Running contests and giveaways is a time-tested method for generating leads. The best part? You don’t even need to invest in anything fancy. As long as you’re giving away something that can be of value to your audience, you can expect to increase your engagement rates in no time.
When running a contest, you simply need to ensure that you are able to gather general info like email addresses and have clear and easy-to-follow instructions. Not only that, but you should also add incentives to those who can like, share, and follow your page.
Tips for Maximizing Your Social Media Presence
Now that we’ve run through the different social media post ideas for your real estate page, we’ll also provide some quick and easy tips for maximizing your online presence.
When posting your content, we recommend trying these tips:
● Location Tags
Whether you’re posting on Facebook or Instagram, location tags help ensure that audiences in your specific area see your posts. Not only does it help the algorithm recognize your posts, but it can also help audiences find your location easily.
● Hashtags
Similar to location tags, hashtags help audiences discover your posts. If they follow hashtags like #realestate or #propertyforsale, they can find your content easily even if they don’t follow your page.
● Use Story Highlights
More popularly used on Instagram, Story Highlights are a great way to collate your content into specific folders/categories for potential clients to see. For instance, some businesses have specific Highlights for client testimonials, properties available, and even one for contact information.
● Engage With Audiences
One mistake some businesses make when it comes to social media marketing is simply posting content and then calling it a day. In fact, it’s also just as important to engage with audiences by replying to comments and messages consistently.
This helps inform audiences that your real estate business is not only legitimate but also active and is responsive to customer inquiries.
Level Up Your Social Media Presence
Optimizing your social media presence doesn’t just mean blindly following trends and posting all of your content in one day. In fact, audiences can better engage with your content when it’s consistent and well thought-out.
Using these social media post ideas, try creating your own engaging posts today and make a worthwhile connection with your audience. Good luck!